About the Open Metrics Initiative
The Open Metrics Initiative was developed in the summer and fall of 2006 in and among several PodCamp unconference meetings in several cities, to address how best to measure podcast performance and audience demographics. Supporters and future signatories are an affiliation of commercial and non-commercial organizations, and individuals that have a stake in the development and maintenance of methods and systems that achieve the following goals:
- Develop accurate and dependable metrics that can be applied and replicated across the entire spectrum of the podcast-sphere on a voluntary basis;
- Create open measurement standards that encourage consistent data collection and distribution schemes within all participating member organizations;
- Ensure that collected data will not be used in ways that deteriorate the integrity of the metrics collection process or threaten the individual identity rights of the participant, including protecting against data hoarding/balkanization, email harvesting, targeted marketing, and other profit-motivated initiatives that disenfranchise individuals and competing organizations;
- Rigorously implement policies and systems that provide for data portability, such that podcasters and their audiences are free to associate with all participating producers, service providers and advertisers.
CURRENT PROJECT: Recent developments in the formation of the Association for Downloadable Media have been at the forefront of the podcasting community. Because Open Metrics was designed to address overlaying issues, we have been involved in the formation of this trade association. For interested parties that wish for focus on a structured way to be a part of the monetization aspect of podcasting and related forms of downloadable content, we encourage you to consider joining. However membership at the individual requires a membership fee of $150. Open Metrics discussions plan to remain open and free of charge.
Stay tuned as we further develop this site to harness community input on these topics.
Specific inquiries: openmetrics AT gmail com
FORUM BOARD for this discussion is now available at www.worldpodcastforum.com/forum. The discussion is entitled "PODCAST METRICS." Sign up and tell us what you think! Start a thread, let's get talking.
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